Following the launch of their new HQ in County Durham, the team at Novo Cabelo continue to ‘disrupt’ the hair industry with their innovative, non-invasive approach to hair systems as they announce a partnership with the crème de la crème of British hairdressing.
Novo Cabelo will be Brand Partner with the Fellowship for British Hairdressing for 2024, and the induction into the Fellowship marks another very pivotal point in their journey. With a focus on promoting artistic and creative quality, to harness hairdressing talent, members of the Fellowship are automatically recognised as going above and beyond in the industry.
With award-winning TikTok Star and Founder Rob Wood at the helm, Novo Cabelo is heavily rooted in the region having established their state-of-the-art Head Office and Salon on Church Street Retail Park, Murton.
As one of the UKs fastest growing Hair System companies in the UK, the ethos at Novo Cabelo has always been to make their mark on the industry, and the invitation to partner with the Fellowship for British Hairdressing is another ‘first’ for the company, as they continue their pledge to normalise hair systems.
History was made in the UK when they appeared on the cover of BarberEvo in a striking campaign, marking the first time a hair system brand has ever hit a magazine front cover. Considered the pinnacle business event representing hairdressing's entrepreneurs and success stories, the team also made the finals in an impressive two categories at HJ's British Hairdressing Business Awards 2024.
Novo Cabelo was also the first hair system to take centre stage at Salon International in 2023 as they performed the first ever on-stage live hair system reveal when the prestigious industry expo celebrated its 50th year. Following an on-air live hair system transformation on ITV This Morning’s social platforms hit 1.6 million views across ITVs platforms, and Novo Cabelo have racked up over 100 million social views and over 250k followers with their authentic and emotionally emotive live reveals.
Huge advances have been made over the years and hair systems are now booming with Gen Z/ Millennial wearers taking note due to the traction, profile raising and airtime they are getting across platforms such as TikTok.
Rob Wood, Founder and Director, Novo Cabelo said:
“The opportunity to come on board as Brand Partner is absolutely epic! Since inception The Fellowship for British Hairdressing has continued to grow in stature, and it’s great to see that it now covers many areas of the professional hairdressing industry. With leading figures from the industry a key part of the Fellowship, such as Trevor Sorbie MBE, as a Patron of Honour, the team here at Novo Cabelo are extremely privileged to join this community.”
The rise in demand for hair systems offer a great non-surgical option, and Novo Cabelo has seen an epic growth trajectory since inception with 75+ salon partners and over 150 trained stylists across the UK trained as Novo Pros, delivering the life-changing hair systems across the UK.
The growth of hair systems is booming globally, with estimates they have jumped in demand by 500% over the last two years. There’s a high demand from a male client base suffering from hair loss with stats revealing around 7.4 million men are dealing with a thinning thatch in the UK, and two thirds of all men will be affected by male pattern baldness in their lifetime.
To find out more: https://novocabelo.co.uk
