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Innovation In County Durham

Matching what's needed with what's possible.

Developing and marketing your innovation (2 day workshop)


Centre for Professional and Executive Development, Vicarage Road, Darlington DL1 1JW

Start Date

Thursday, 13 June 2019 09:30

End Date

Thursday, 13 June 2019 00:00

Do you have an innovative product or business idea that you're looking to commercialise? Maximise your chances of success by joining us on this fully-funded 2 day 'Developing and Marketing your Innovation' workshop.

Delivered over 2 days, on consecutive weeks (Thursday 13 June and Thursday 20 June), this fully-funded workshop is eligible to Durham-based SMEs, who have a new business or product idea for a business audience.

Day one

Further develop your innovative idea(s) through the practical application of the Business Model Canvas (a lean startup tool for developing new or documenting existing business models). Delivered by Omar Al Janabi, Business Innovation Manager at Teesside University.

Day two

Building on the output of Day 1 you will build a very practical and logical marketing and PR campaign for your innovation. Delivered by Pascal Fintoni, a business development specialist with over 25 years' experience in marketing and sales.


You will:

  • learn how to design and use a SMART sales and marketing funnel to get more enquiries for your innovative solution
  • Identify the right sales and marketing activities so you only spend on areas that work
  • create audience personas and design an ideal before, during and after sales experience to create loyal customers
  • develop and use your own sales and marketing funnel by mixing platforms from traditional and digital media
  • get more value from your website, blogging and search engine results by creating the right content
  • explore what the various PR and Social Media tactics are and select the right ‘lead magnet’ options for your business
  • compile a 3-month SMART sales and marketing plan using all the key principles learned during the day

Places are limited so early registration is recommended.

*Please note this requires attendance on both days

Contact Details


T: 01642 384068
E: business@tees.ac.uk
W: tees.ac.uk/business

Contact Business Durham

Contact us today to find out how we can help you.


03000 261261


Second Floor
Salvus House
Aykley Heads



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