Unlock the secrets of selling on the Internet
This workshop is aimed at SMEs who want to start selling on the Internet and gives a broad overview of how the online system works. Comparisons are made between the major platforms, Amazon, eBay and Etsy, and the role of an independent website is also explained.
Workshop topics include:
Why sell online?
Options – selling on your own website, eBay, Amazon, Etsy, Gumtree or Facebook
Common themes of eCommerce
How to research prices and competitors online
Photography – getting the visuals right
Legal details – extra requirements for distance sellers
Packing and postage options
How and why you should treat your customer like royalty
Returns and refunds
Pros and cons of different marketplaces
Choosing the right platform to sell
In the afternoon we'll then move on to looking practically at:
How to set up on Amazon: dealing with the control freak; why advertising is an essential; barcodes are not optional
How to set up on eBay: why it’s not as easy as it looks; it’s come a long way from the online car boot days; how to sell a service.
How to set up on Etsy: more than handmade jewellery; personalising is key; Great Britain rules.