Durham County Council has been working with businesses on the new campaign, involving a series of short films, to showcase the area.
The Powered by People campaign is aimed at giving businesses, developers and employers the chance to promote Durham as a place to work, with the intention of trying to increase investment and jobs across the county.
So far it has involved a number of County Durham’s employers, including Newton Aycliffe-based Hitachi, Dyer Engineering, which is based in Annfield Plain, near Stanley and Durham-based IT consultancy Waterstons.
Council leader councillor Simon Henig said: “This initiative Powered by People has come from conversations with businesses across County Durham.
“Businesses have told us they need a way to showcase the county and all that’s going on here.
“Time and time again we’ve heard Durham is a great place to do business but we needed something to get that across.
“This was an opportunity to bring people together and amplify the positivity we see across the county and create a clear message about what a fantastic place Durham is to do business.”
Terry Collins, chief executive of Durham County Council, said: “Despite the uncertainty of the national situation there’s a lot of positivity and a lot of people being positive about the future.
“We’re seeing numerous developments going forward and real investment in the county.”