Spectrum Business Park is located on the coast, near Seaham, in County Durham, and is a high quality office development. Originally built in 2006, the Park faced stiff competition from other office locations during the economic downturn in the battle to secure tenants. Business Durham supported the developer at Spectrum, Paul Wellstead, to raise the profile of the location, suggesting a new approach to marketing the Park.
The first thing Business Durham proposed was changing the message from its emphasis on a low price per square foot to one based on the quality of the location. Business Durham also suggested a more targeted approach to building a community on the Park, around digital and creative businesses and public sector organisations large and small. A new website was developed around the new approach. Business Durham developed the messages and a Spectrum occupier, IX7, was commissioned by Paul to manage the day to day marketing and social media.
Since the launch of the new approach in 2013, Spectrum has received many new enquiries, and new companies have moved in including:
That will bring over 1500 new jobs to the Business Park.
Novus at Spectrum, run by EDBS, provides managed office space and is developing a growing cluster of start-up companies, including Redu, Emery Steel Contracts, Blue Max Banner and Essential Care, which can all benefit from the grow on space available to them at Novus and within the Business Park. Redu has already expanded into larger premises at Spectrum, and with BE Group renewing its lease, internet company Andrew James locating to the park and Durham County Council secured as a long term occupier, this means that the Park is at 60% of its job creation potential.
Paul commented, “I am delighted with the support that Business Durham has given Spectrum, a key location in County Durham. The team has reinvigorated our approach to reaching and connecting with potential tenants, making sure we only focus on those businesses that will benefit from being here. The recent arrival of ResQ, possibly the biggest ever inward investor to County Durham, provides a huge fillip to the Business Park and is proof that we can attract significant companies looking for quality space. We look forward to working in the long term with Business Durham to fill Spectrum, which would mean over 4000 jobs.”