Businesses in rural areas of the North East could add £1bn to the economy if they are given the tools to embrace digital technology , according to a report.
Greater adoption of digital tools and services by rural firms could add between £500m and £1bn to region’s Gross Value Added (GVA), according to the study by Rural England, Scotland’s Rural College and Amazon.
The report found south west, eastern and south east England, which have the largest share of rural businesses in the UK, would benefit most from greater digital adoption.
But rural firms in the North East could also reap the benefit from improving digital reliability in the countryside, as well as having better access to workers with digital skills.
Doug Gurr, UK country manager for Amazon, said: “Over the past 20 years, we’ve seen opportunities for rural entrepreneurs transformed through e-commerce, better delivery services and growing access to fast broadband.