MediTek are a Stairlift manufacturer based on Aycliffe Industrial estate. They export their products across the globe and in 2016 decided to target new markets by selling direct to consumers in the UK.
MediTek Stairlifts, which also has a site in North Carolina in the US, exports more than 3,000 of its lifts per year across Europe, Australia and America.
The company, which employs 30 staff at its site at Aycliffe Business Park, brought in Nikki Rotherham as business development manager as part of their strategy targeting sales direct to the consumer in the UK. And with a new showroom, customers and occupational therapists can try their stairlifts before they buy.
Philip Carmedy-Pye, the recently appointed manager director of MediTek, said: “Nikki joins us at an exciting time in the business as the new strategy of offering direct sales to the North East is a key part to the growth of our company.
“People can buy direct from us, the manufacturer. We design it here, make it here and so we can ensure that the customer is getting exactly what they want.”
John Parnell, business development manager (South) for Business Durham, the economic development company for County Durham, helped MediTek identify suitable funding sources so the company could realise its ambitions. He pointed them in the direction of the North East Microloan fund, which freed up more working capital for them to pursue their new strategy.
Said John: “Meditek has been a successful company for more than 20 years but earlier this year they decided they needed a new direction in order to increase sales and expand the business further. One of their ambitions was to re-shore manufacturing of their component parts and the other was direct sales as they had always sold through external distributors. They’re a fantastic business and we look forward to seeing them grow further as they target more direct sales and fulfil their business plan.”